This ad campaign shot in various locations around Switzerland by Liz Von Hoene looks effortless, but the images are surprisingly complex. They are all composites, with Burn swapping models’ body parts and reconciling light from different times of day during retouching. The client also challenged us to transform wintry white skies into cheerful blue ones.

This ad campaign shot in various locations around Switzerland by Liz Von Hoene looks effortless, but the images are surprisingly complex. They are all composites, with Burn swapping models’ body parts and reconciling light from different times of day during retouching. The client also challenged us to transform wintry white skies into cheerful blue ones.